Visual Merchandising

The Diesel Project was a group project within my Visual Merchandising module, where we developed an in-store pop-up concept aligned with the brand’s tone of voice and target audience. Through extensive market and brand analysis, we ensured that our concept reflected Diesel’s identity while engaging customers effectively.

This project was structured into three phases: the first two were collaborative, focusing on the core development of the pop-up, while the final phase was an individual extension, allowing me to expand on the concept creatively. I have selected both my collaborative contributions and individual work to showcase.

All business reports for this project were professionally designed using Adobe InDesign, ensuring a polished and visually compelling presentation.