Marketing and Business Strategy

The Vans Rebranding project was the second major assignment I completed during my Fashion Management module. This project focused on developing strategic branding solutions, analyzing market competitors, and designing effective marketing campaigns with a structured budget plan.

As part of the rebranding initiative, I introduced a new strategic direction for the brand, outlining a fresh line of focus to enhance its market positioning. To visually present my concepts, I created a marketing video using Adobe Premiere Pro, effectively showcasing my branding strategies, market analysis, and campaign execution.